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Empowering the frontline to drive change

ImproveWell is a digital staff engagement solution for improving quality in healthcare. It gives all staff a voice, helping organisations to improve staff experience and the quality of patient care from the ground upwards.

We recognise that those on the frontline are best placed to improve the systems they work in and that a happier workforce leads to better patient outcomes and improved performance. Top quartile engagement organisations have been proven to perform substantially better than their bottom quartile counterparts, with 22% higher productivity, 21% higher profitability and 37% less absenteeism.*

Our approach is simple: engage to improve

The ImproveWell solution’s three feedback systems boost morale and empower the frontline to drive change. 24/7 everyone can: suggest ideas for improvement; share how their day at work is going; and complete tailored pulse surveys. An intelligent dashboard helps group and organisational leads to capture real-time data, track workforce sentiment, prioritise quality improvement efforts, measure change and publish reports to complete the feedback loop.

With a dedicated programme engagement team, a consultative approach to onboarding and implementation and a network of healthcare partners offering opportunities for collaboration and sharing best practice, ImproveWell’s holistic workforce engagement system for improvement offers a new way to drive change.

“Making improvement happen requires unshakeable belief in the idea that everyone in healthcare really has two jobs when they come to work every day: to do their work and to improve it.”

Paul Batalden, Senior Fellow, Institute for Healthcare Improvement

What we value

We believe in working together to achieve excellence

We strive to deliver value, putting our customers first

We are data driven, building evidence-based solutions

We encourage open and honest feedback

We act with integrity and respect

We are resolutely focused on our goals

Our Team

Lara Mott

Lara Mott

Chief Executive Officer and Co-founder

Lara Mott is the CEO and Co-founder of ImproveWell; the award-winning, real-time feedback solution for improvement and everyday innovation in the NHS. With an impressive array of experience in healthcare private equity, biotechnology and life sciences consulting businesses, Lara has a genuine passion for tackling key issues facing the NHS and other healthcare systems around the world. She co-founded ImproveWell in 2016 to empower frontline healthcare professionals to drive change. In April 2024, Lara was recognised as one of 30 rising leaders across the life sciences sector in the fifth annual listing of In Vivo’s Rising Leaders and she was previously named a “rising star” among the top 50 female leaders in UK healthcare in November 2017 . In 2019, Lara was a finalist for ‘Entrepreneur of the Year’ at the ‘Women in IT’ and Inclusive Tech Alliance Awards and became the British Medical Journal’s first Entrepreneur in Residence. ImproveWell has been nominated for several awards, such as the Nursing Time’s Workforce Summit’s 2023 Retention Shortlist and Health Service Journal’s ‘Workforce and Wellbeing Initiative of the Year’, while also winning ‘Major Project Go Live’ award at HTN’s Health Tech Awards and ‘Digital Solution of the Year’ in the Integrated Health Awards 2023. Lara holds a first class degree in Pharmacology from Bristol University where she was awarded the Hans Heller Memorial Prize for outstanding performance.

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Dr Na’eem Ahmed

Dr Na’eem Ahmed

Chief Medical Officer and Co-founder

Dr Na’eem Ahmed BEM FRCR FRCP is a consultant radiologist, medtech and NGO founder, and health policy researcher.
In 2008, Na’eem founded Selfless, a non-governmental organisation working in Bangladesh, which supports healthcare delivery and global health leadership development through ‘skillanthropy’ in low-income settings.
In 2016, Na’eem noticed his colleagues on the frontline had the best ideas for improving an overstretched NHS, and his idea for a frontline feedback and quality improvement smartphone app went on to become ImproveWell.
Na’eem has held several health policy advisory roles including Senior Clinical Fellow to the NHS National Medical Director, Policy Advisor to the Secretary of State for International Development, Advisor to the former Chief Executive of the NHS, Sir Simon Stevens, and Senior Clinical and Policy Advisor to the Department of Health and Social Care, UK.
His most notable healthcare role was Director of Workforce Supply, Safety, Modelling, Oversight and Deployment, and NHS Staff COVID-19 vaccinations at NHS England during the COVID-19 pandemic, providing assurance on the rollout of the COVID-19 vaccine for NHS staff and overseeing the NHS’s response to workforce challenges prompted by the pandemic.

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John Masterson

John Masterson

Chief Technology Officer

John brings a wealth of technical expertise to ImproveWell with more than 20 years of experience in software development and product management. Most recently, he was Chief Operating Officer of ag-Grid, a fast-growing UK-based technology company, where he led the growth and support of a global customer portfolio and significantly expanded business operations. John holds a BSc in Economics and Finance from University College, Dublin.

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Nicola McQueen

Nicola McQueen

Non-Executive Director

Nicola McQueen was appointed as CEO of NHS Professionals, the largest temporary staff supplier to the National Health Service, in September 2019; she had joined NHS Professionals as interim COO in January 2019. She is passionate about workforce business issues, having spent the past 20 years supporting and creating effective staffing strategies across both the private and public sectors. McQueen is also CEO of Doctors Direct, the locum service from NHS Professionals. Most recently, she led NHS Professionals through the coronavirus pandemic, successfully attracting tens of thousands of healthcare professionals into the NHS.

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Jason Osmond

Jason Osmond

Non-Executive Director

Jason is a technologist with a 25-year track record, holding several leadership and board positions for both privately owned and publicly listed organisations. He is currently the Chief Executive Officer and Co-founder of Forge Technologies, a digital IT services business focusing on three technology pillars: future workplace, cloud optimisation and network transformation. Prior to this, Jason was Executive Director at Ocean Intelligent Communications, an IT managed services provider with a focus on cloud services, for seven years resulting in an acquisition by digital transformation company, CANCOM, in 2018. Jason previously spent 16 years with Bistech Group plc, the IT services provider, holding a variety of senior roles rising to Sales Director and member of the Executive Board.

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Bernardus Vorster

Bernardus Vorster

Finance Director

Bernardus is a qualified finance professional with over 20 years of dedicated and results-orientated experience, providing strategic direction, financial management and advisory services to a variety of organisations from corporate to owner founders, start-ups and PE/VC backed businesses. He has a proven track record in fast growing tech, SaaS and digital environments with extensive experience in managing Finance teams, HR and operational functions associated with start-up and fast-growing businesses. In addition to being a qualified accountant Bernardus holds an honours degree in finance from the University of Pretoria.

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Claudia Orrell

Claudia Orrell

Marketing Director

Claudia is a digital and marketing specialist with some 24 years’ experience across B2B, clinical and consumer marketing. Most recently, Claudia launched a digital platform for early-stage innovators in medtech, leading a multi-disciplinary team to take the concept from blank page to fully-formed product with extensive customer reach and collaborations with major industry stakeholders. Prior to this, she launched a multi award-winning digital magazine app for Harrods. Claudia holds a Join Honours BA degree in French and German, and a number of marketing and digital qualifications.

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Rachel Gonzaga

Rachel Gonzaga

Communications Director

Rachel is a communications expert with more than 15 years’ experience in healthcare PR. She previously led the communications and patient advocacy practices for OVID Health, a health communications agency. She joined OVID from GSK, where she led global communications for the inhaled respiratory medicines team. She is the former UK Communications Director for GSK where she was part of the UK senior leadership team and oversaw internal and external comms. Her background is in science communications, having previously been a Science Press Manager for Cancer Research UK, where she worked with all the leading national and trade health journalists on a regular basis.

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Hannah Campbell

Hannah Campbell

Head of Partnerships

Hannah has 10 years of experience of working in the healthcare sector. Hannah started her career in management consulting and has held roles at an SME and later KPMG where she supported healthcare organisations in their operational improvement and quality governance programmes. More recently she worked for one of the UK’s largest healthcare providers, Spire Healthcare, as a senior commercial manager. Hannah holds a BSc in Neuroscience and an MSc in the study of population health from the London School of Economics.

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Ben Russell

Ben Russell

Head of Customer Success

Ben brings over 10 years of Customer Success/Client Experience expertise to the ImproveWell Team. Ben started his career at Groupon, before moving to a Google Ventures backed Marketing Technology start-up. Most recently, he spent four years within the Education Technology industry, where he led a global Customer Success team with a key focus on product uptake and expansion. Ben holds a BA in English Literature from the University of Surrey.

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Rachel Stewart

Rachel Stewart

Business Development Manager
Alex Milton

Alex Milton

Business Development

Since graduating from Cardiff University in 2017, Alex has been deeply passionate about the world of healthcare, and specifically in improving healthcare systems through digital platforms. Alex’s sales career began when he was selected from a graduate programme to join an account management team. During these years, he worked closely with stakeholders across NHS Trusts to transform the way they communicate with patients. Alex has a natural ability to connect with customers and understand their specific business challenges, helping advise on the adoption of new and innovative technologies.

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James Wolfenden

James Wolfenden

Business Development

James graduated from Newcastle University in 2017 and spent his first years of work in Project and Account Management, demonstrating his ability to build relationships with clients and collaborate to find the best solution.

James’ interest in digital health stems from his undergraduate studies in healthcare economics. After spending the last few years building and growing relationships across the NHS, James is now using his experience and passion to help increase market adoption of technology.

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 Sukh Bains

Sukh Bains

Business Development

In 2022, Sukh graduated from The University of Manchester with an MA in history. With a diverse background spanning public history research to managing the operations of a Papa John’s store, she’s driven by a passion for business, relationship-building and problem-solving. Sukh’s desire to make a positive impact led her to pursue a sales career in healthcare technology. Outside of work, Sukh enjoys reading, exploring museums, and running her small Etsy shop selling glass art frames.

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Toby Wheadon

Toby Wheadon

Business Development

Toby holds a BSc in International Business, Finance and Economics from the University of Manchester. In his final year, he focused on his passion for universal healthcare, working with leading researchers and frontline clinicians on leadership and transformation projects. Having gained this experience, he fully appreciates the value of team cohesion and open communication in such complex environments. Alongside working with healthcare teams, Toby organises dance music and creative networking events in Manchester, combining his love of social connection with his lifelong love of music and the arts.

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Amy Long

Amy Long

Executive Assistant

Amy is a successful sales and marketing professional with more than 20 years’ experience across multiple industries, including event management, live music, healthcare and health tech and robotics. Having led B2B sales and marketing teams within corporate businesses, she moved to supporting the marketing and operations functions of start-ups. Amy is a true all-rounder and is our Executive Assistant and multimedia production specialist, providing support in both administrative tasks and content production. Amy’s hobbies consist predominately of walking her dog and riding her horse, but she can also often be found globetrotting, at music festivals or playing video games.

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Shannon Binalay

Shannon Binalay

Marketing Executive

Shannon is our Marketing Executive. Specialising in design, motion graphics, brand and social media, Shannon graduated from the University of Surrey with a Bachelor of Arts degree in Digital Media Arts. She has experience in animation, film, illustration and graphic design. Shannon has previously worked on a series of creative projects, including an animation that was selected for the Paris Lift-off film festival and a finalist at the Florence Film Awards. Prior to joining the ImproveWell team, Shannon was an illustrator and designer for a mental health organisation, responsible for their logo and mascot rebrand in late 2020. 

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Nish Kulshrestha

Nish Kulshrestha

Customer Success Manager

Armed with a Bachelor’s in Biomedical Science and Master’s in Blood Science, Nish embarked on her professional journey within the NHS as an Associate Practitioner during the early stages of her career. With her deep-seated commitment to healthcare, she made a pivotal shift in 2021, transitioning into the role of a Customer Success Manager where she collaborated with an array of healthcare clients, including world’s leading pharmaceutical companies and influential medical publications. Fueled by her medical expertise, coupled with experience in customer success and passion for technology, Nish is now embarked on a mission to enhance the healthcare landscape and make a global impact.

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Gain John

Gain John

Full Stack Developer

Gain John is a full stack developer with over five years of experience developing web applications. He is skilled in both front-end and back-end development, with expertise in languages like JavaScript, Python, and Java. Gain is passionate about creating performant, scalable web apps that provide seamless user experiences. He is proficient working with various frameworks like React, Vue.js, Laravel and Node.

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Ranti Samaratunga

Ranti Samaratunga

Digital Healthcare NLP and Deep Learning Engineer

Ranti is part of the Knowledge Transfer Partnership (KTP) between ImproveWell and Bournemouth University. As our KTP associate she is working to bridge the gap between academia and industry, and apply state-of-the-art AI techniques to the ImproveWell Platform. Her 10-year career in the tech domain commenced as an Electronics Design Engineer in the Metrology Industry at Renishaw Plc. She later moved to academia and conducted focused research, lectures, and workshops in Robotics and Deep Learning in the Healthcare sector. She holds an MEng in Electronic Engineering with Computer Engineering from the University of Warwick and an MRes in Medical Robotics and Image-Guided Intervention from Imperial College London. She is currently completing her PhD in an Augmented Reality Surgical Training Simulator for Total Hip Replacement as a part-time student and full-time staff member at Bournemouth University.

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Emma Cooper

Emma Cooper

Data Protection Officer

Emma is Data Protection and Freedom of Information Practitioner with a Post Graduate in Information Rights Law and Practice. Currently completing a masters in Information Rights Law and Practice with focus on algorithmic decision making and the impact on privacy.

Emma specialises in complex, multi-agency information sharing projects, transparency/fair processing campaigns, data protection impact assessments, liaising with Information Commissioner, information risk management, HIPAA to GDPR gap analysis and compliance projects.

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