Cookie Policy

ImproveWell LTD (registered number 10399916), whose registered office is at 21 Ellis Street, London, SW1X 9AL, knows that you care how information about you is used and shared and we appreciate your trust in us to do that carefully and sensibly. This notice describes our website cookie policy and forms part of our website terms and conditions of use (‘Website Terms’).

1. Use of Cookies

When we provide services, we want to make them easy, useful and reliable. This sometimes involves placing small amounts of information on your computer. These are called ‘cookies’.

These cookies cannot be used to identify you personally and are used to improve services for you, for example through:

  • Letting you navigate between pages efficiently
  • Enabling a service to recognise your computer so you don’t have to give the same information during one task
  • Recognising that you have already given a username and password so you don’t need to enter it for every web page requested
  • Measuring how many people are using services, so they can be made easier to use and that there is enough capacity to ensure they are fast

To learn more about cookies, see:

Users typically have the opportunity to set their browser to accept all or some cookies, to notify them when a cookie is issued, or not to receive cookies at any time. The last of these options, of course, means that personalised services cannot be provided and the user may not be able to take full advantage of all of a website’s features. Refer to your browser’s Help section for specific guidance on how it allows you to manage cookies and how you may delete cookies you wish to remove from your computer.

Multiple cookies may be found in a single file depending on which browser you use.

The cookies used on this website have been categorised based on the categories found in the ICC UK Cookie guide, as follows:

Category 1: strictly necessary cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for cannot be provided.

Category 2: performance cookies

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

The list below shows the cookies that we use, other than those that are strictly necessary to this service. If you have any queries about these, or would like more information, please contact our Data Protection Officer at ImproveWell LTD, 21 Ellis Street, London, SW1X 9AL, or email us at privacy@improvewell.com.

Accept Cookie Notice
Cookie name Description
_ga – Google Analytics The _ga cookie is part of Google Analytics, and is primarily used to distinguish users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default, it is set to expire after 2 years. The main purpose of this cookie is: Performance. This is a third-party cookie.
_gat – Google Analytics The _gat cookie is part of Google Analytics, and is primarily used to throttle the request rate – limiting the collection of data on high traffic sites. It expires after 10 minutes. The main purpose of this cookie is: Performance. This is a third-party cookie.
_gid – Google Analytics The _gid cookie is part of Google Analytics, and is primarily used to store Session ID and to group the entire session’s activity together for each user. It expires after 24 hours. The main purpose of this cookie is: Performance. This is a third-party cookie.
cookie_notice_accepted – True If you accept our cookie notice, this is cookie is stored. It expires after 1 year.
Decline Cookie Notice
cookie_notice_accepted – False If you reject our cookie notice, this is the only cookie that is stored. It expires after 1 year.

2. External Links

  • The Website may include third-party advertising and links to other websites. We do not provide any personally identifiable customer Personal Data to these advertisers or third-party websites.
  • These third-party websites and advertisers, or internet advertising companies working on their behalf, sometimes use technology to send (or ‘serve’) the advertisements that appear on the Website directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their ads and to personalise advertising content. We do not have access to or control over cookies or other features that they may use, and the information practices of these advertisers and third-party websites are not covered by this cookie policy. Please contact them directly for more information about their privacy practices. In addition, the Network Advertising Initiative offers useful information about internet advertising companies (also called ‘ad networks’ or ‘network advertisers’), including information about how to opt-out of their information collection.
  • We exclude all liability for loss that you may incur when using these third-party websites.

3. Managing Cookies

  • We recommend visiting http://www.aboutcookies.org.uk/managing-cookies

4. Further Information

If you would like any more information or you have any comments about our cookie policy, please either write to us at Data Protection Officer, ImproveWell LTD, 21 Ellis Street, London, SW1X 9AL, or email us at privacy@improvewell.com.